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THE PERFECT COUPLE: PLATINUM AND DIAMONDS  
It is one of the greatest love stories of our time. It is about two special people, irresistibly attracted to one another because they are made for one another: The talk is of platinum and diamonds, brought together through the desire to achieve that certain something. Platinum, woken by the ...  
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THE LIVELIEST OF ALL ITEMS OF JEWELLERY:  
PLATINUM CHAINS IN IMAGINATIVE DESIGNS They adorn HER and HIM equally well. Dangling casually around their wrists and necks, sometimes even around their ankles or fantastically sun-tanned hips. It’s the jewellery chain we are talking about. Of all items of jewellery this is the most personal, the ...  
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THREE GRAMS OF PLATINUM FROM ONE TON OF ORE  
True beauty requires dilligence and effort. Nothing confirms this old experience better than the precious and rare metal platinum. From deep within the earth - down to 2,000 meters - the platinum ore is extracted with a great deal of hard work. And after that it is still a long and hard road from ...  
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PLATINUM IN DIALOGUE: MERCHANDISE KNOWLEDGE ABOUT  
AN EXTRAORDINARY PRECIOUS METAL: 1. Why is platinum jewellery so precious? Platinum is by far the rarest of metals used in making jewellery. Every year there are approx. 3,000 t silver and 1,000 t gold available for producing jewellery - compared with only approx. 100 t platinum. Large quantities of ...  
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FACTFILE ON THE MOST PRECIOUS OF ALL PRECIOUS JEWELLERY METALS - PLATINUM  
At a glance: the fascinating history, the costly extraction and processing methods and the peerless characteristics of platinum – the most precious of all precious metals. A brief history of platinum jewellery The first documented appearance of platinum dates back to 1.500 BC. Processing of ...  
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