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THREE GRAMS OF PLATINUM FROM ONE TON OF ORE  
True beauty requires dilligence and effort. Nothing confirms this old experience better than the precious and rare metal platinum. From deep within the earth - down to 2,000 meters - the platinum ore is extracted with a great deal of hard work. And after that it is still a long and hard road from ...  
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PLATINUM IN DIALOGUE: MERCHANDISE KNOWLEDGE ABOUT  
AN EXTRAORDINARY PRECIOUS METAL: 1. Why is platinum jewellery so precious? Platinum is by far the rarest of metals used in making jewellery. Every year there are approx. 3,000 t silver and 1,000 t gold available for producing jewellery - compared with only approx. 100 t platinum. Large quantities of ...  
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FACTFILE ON THE MOST PRECIOUS OF ALL PRECIOUS JEWELLERY METALS - PLATINUM  
At a glance: the fascinating history, the costly extraction and processing methods and the peerless characteristics of platinum – the most precious of all precious metals. A brief history of platinum jewellery The first documented appearance of platinum dates back to 1.500 BC. Processing of ...  
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WEDDINGS IN 2003: SAY “YES” TO WEDDING-RINGS AND “YES” TO PLATINUM  
Once in our lives. That’s what young couples are dreaming when they step up to the altar. Once in a lifetime, they want to show the world that they’ve chosen each other and that they’re planning to stay together for the rest of their lives. And they want to joyfully symbolize that decision by ...  
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