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PLATINUM CHAINS IN IMAGINATIVE DESIGNS
They adorn HER and HIM equally well. Dangling casually around their wrists and necks, sometimes even around their ankles or fantastically sun-tanned hips. It’s the jewellery chain we are talking about. Of all items of jewellery this is the most personal, the liveliest.
The very instant a platinum chain glides through your fingers you can feel it; and the experience of wearing it is even more intense. Platinum chains count amongst those that flatter your skin best of all; the feeling when wearing platinum is unsurpassed. Once you have decided on a platinum chain, this often means love which lasts a lifetime.
Presently customers favour fine one or more stringed threads, bangles and filigree expanding chains adorned with embedded diamonds. The jewellery chain is enjoying a new kind of appeal as regards shimmering pearls, shining corals, through the fire of precious coloured stones and, naturally, through the subtle glow of the precious metal platinum.
Today handmade chains make great demands on the processing, just as they did in the past (the oldest known jewellery chain originates from Ur and is way over 5,000 years old). The application of modern technology, however, has expanded the field of chain manufacturing by countless variations in design.
The field ranges from fine cord to large-volume braiding, from anchor, puzzle or snake chains up to knit and boarding braiding. Little threads produce soft, smooth surface structures. Specialists are talking about way over 9,000 different types of chain.
The long history of the chain proves that this item of jewellery has always belonged to the most symbolic of jewellery. Next to the heart, men and women wore and still wear the jewellery they particularly enjoy, the jewellery they love. What did Mae West once say: „I like wearing my platinum chain best of all. Firstly because it feels so good, and secondly, because others cannot overlook it.“
Text: Platin Gilde